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Consumer Behavior

Consumer Behavior

Consumer behavior in marketing refers to what thoughts cross the minds of a consumer purchasing a product or a service. It also includes the factors … Read More

What is marketing?

What is marketing?

Marketing is a flavor the more you explore the more different tastes you get. It is a process of identifying the needs and wants … Read More

What is Brand?

What is Brand?

A brand represents the symbol, name, logo, vision, and message that a company creates to represent its goals, vision, and mission and differentiate its … Read More

Product Life Cycle

Product Life Cycle

Just like humans, all the products and services too have a life cycle. It has a beginning and an end to it. As we … Read More

Marketing Tutorial

Marketing Tutorial:

This marketing tutorial allows you to understand the basic, advanced and tricky concepts of marketing. It is designed for both beginners and professionals in a … Read More

Marketing Strategy

Marketing Strategy

Marketing Strategy can be defined as choosing an optimal way to achieve your marketing goals with a limited marketing budget and time effectively and efficiently. … Read More

Marketing Plan

Marketing Plan

The marketing plan can be defined as a detailed well-written business document of a company. It includes all the required actions that are needed to … Read More

Marketing Mix

Marketing Mix

Marketing Mix is a strategy involving the “Four P’s of Marketing” used by a company in order to influence consumers into buying its products. The … Read More

Market Segmentation

Market Segmentation

Market segmentation is a process to divide the whole market into different segments of buyers depending on different characteristics. Each segment consists of consumers who … Read More

Market Research

Market Research

Market research is a process of collecting relevant information about the market which helps the companies identify, opportunities, demands and evaluate a business. It is … Read More



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